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Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!


HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our family, you can make your mark on the world and reach your full potential within a culture of connectivity.

Job Overview

We are currently looking for a B2C eCommerce Copywriter to join our eCommerce team.


As a B2C eCommerce Copywriter, you will:

Be responsible for creating digital content for marketing, product and promotional materials for a range of digital deliverables such as website product copy, website feature level marketing copy, digital marketing and emails. Execute comprehensive search engine optimization (SEO) strategies to meet and exceed company goals for organic search to increase SEO traffic and visibility both on and off-site. Develop guidelines for retail voice and execution of content/copy across on and off-site digital customer facing touchpoints. Assist in the development of KPIs to measure success of the optimization strategies and develop and monitor the KPIs daily to track on-going performance.

Do you have these required qualifications?

  • Bachelor’s degree in marketing, communications, journalism, writing, English, public relations OR 1 year of digital content writing experience for an e-commerce retailer or an online marketplace/website for every 1 year of education in lieu of bachelor's degree.
  • 3 additional years of digital content writing experience for an e-commerce retailer or an online marketplace/website.
  • Current and continuing right to work in the United States without sponsorship.


Do you have these preferred qualifications?

  • Prefer experience to include hands-on search engine optimization/search engine marketing (SEO/SEM) accountable for driving SEO traffic goals.
  • Experience working in the agency.
  • Feature copywriting experience.

Ideally, you have also demonstrated the following:

  • Deep knowledge of SEO practice and methodology, including architectural and design competencies, content writing and linking.  
  • Deep knowledge of the top search engine algorithms and how the ranking models are used and formed. Data querying abilities and understanding of keywords.
  • In depth experience with SEO platforms and website analytics tools
  • Knowledge of HTML, XML, JavaScript, and CSS as they relate to SEO. 
  • Up to date with the latest trends and best practices in SEO and SEM
  • Ability to be flexible in a dynamic environment where priorities and processes evolve. Accountable for daily copy needs with a high level of responsiveness and attention to quick turnaround.

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.


We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.


Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at https://Careers.Haworth.com.

EEO/AA Statement

It is the policy of Haworth to comply with all applicable state, provincial, and federal laws prohibiting discrimination in its employment practices due to an applicant’s race, color, creed, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, gender, sex, pregnancy, disability, marital status, veteran status, religion, height, weight, or any other protected classification. 


Haworth’s AAP programs are available for applicant review.  Requests can be made to your Recruiter to review during regular business hours.


This organization participates in E-Verify Employment Eligibility Verification. If you require an accommodation in the application process, please contact a member of our Human Resources team at careers@haworth.com or (616)-393-1600.

Nearest Major Market: Grand Rapids

Job Segment: Developer, Marketing Communications, Communications, XML, SEM, Technology, Marketing

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