Senior Product Manager (Surface Materials) - Holland, MI (hybrid)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!


HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.


Why Haworth? Find out here!


Here at Haworth, our members enjoy benefits from their first day of employment including:


  • 4 weeks paid time off and an option to purchase an additional week
  • Priority Health Insurance
  • Newly renovated on-site gym open 24 hours
  • 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
  • Annual bonus programs
  • Company provided Short Term Disability, Long Term Disability & Life Insurance
  • Tuition Reimbursement program
  • 4 hours of paid volunteer time off
  • Zero waste to landfill company which provides personal on-site recycling drop-off

Job Overview

We are currently looking for a Senior Product Manager to join our team in Holland, MI.


As a Senior Product Manager you will:

Plan and manage worldwide product lines (surface materials) to assure successful design, engineering, production, introduction, marketing, and sale of profitable line, assuring continued overall profitable growth and market position.  Collaborates with other Product and/or Business Groups to ensure coordination and planning of global strategy.


Some of the responsibilities will include (but not limited to):


  • Manages product line segment and mix to maximize financial performance.
  • Defines market size, segmentation needs, and trends worldwide to maximize product line performance.
  • Develops product strategy based on market and competitive data worldwide to ensure integration into corporate strategic plan.
  • Determines feature/function/benefit requirements to satisfy market needs and product strategy.
  • Defines product criteria, including aesthetics, color, and texture considerations to satisfy customer requirements.  Coordinates, with Industrial Design, translation of these criteria into product concepts.
  • Defines short- and long-term product plans to ensure profitability and success of product or product line, in conjunction with all functional departments; coordinates resources of all functional departments in planning and developing products from concept to introduction to phase out. Performs as project manager for new product development projects.
  • Determines product cost objective and establishes product pricing to maximize financial performance.
  • Determines product life cycle, based on market needs and competition, to maximize product line performance; establishes phase in/phase out plans, with special attention given to inventory control.
  • Defines and controls product quality standards to ensure product line success and meet customer expectations.
  • Approves, in collaboration with Industrial Design, all product changes that affect design, function, and marketability of product to ensure success of product or product line.
  • Identifies appropriate channels of distribution and coordinates implementation with Marketing and Sales Departments to expand and improve product performance.
  • Establishes Marketing Communication strategy and requirements, in collaboration with Corporate Marketing Communications, including catalogs, prices list, brochures, advertising, and promotion, for successful product marketing.
  • Coordinates implementation and monitors expenditures to ensure product success.
  • Forecasts product volume in total and by its components, in conjunction with Marketing and Sales Departments; monitors direct product cost and inventory levels and takes corrective action to maximize financial performance.

Do you have these required qualifications?


  • Bachelors degree in Business Administration, Marketing, or similar field. 
  • Minimum of six years in Product Line Management (specifically surface materials) or related field. 
  • Ability to travel up to 25% of the time.
  • Ability to work in Holland, MI without relocation assistance.

Do you have these preferred qualifications?


  • Strong management and leadership experience.
  • Experience in Surface Materials.
  • Experience in field sales, field sales management, or marketing in furniture or closely related industry preferred.
  • Global Experience.

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.


We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.


Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at




EEO, ADA, AA Statement

As an EEO/AA employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. 

Haworth's AAP programs are available for applicant review.  Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at or (616) 393-1600.

Requisition:  17916

Nearest Major Market: Grand Rapids

Job Segment: Marketing Manager, Senior Product Manager, Communications, Marketing Communications, Industrial Design, Marketing, Operations, Manufacturing