Digital Experience Strategist - Holland, MI (hybrid)

Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!

HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.

Why Haworth? Find out here!

Here at Haworth, our members enjoy benefits from their first day of employment including:

• 4 weeks paid time off and an option to purchase an additional week
• Priority Health Insurance
• Newly renovated on-site gym open 24 hours
• 401k Benefit - If you contribute 6% of your annual salary, Haworth will contribute up to 7%
• Annual bonus programs
• Company provided Short Term Disability, Long Term Disability & Life Insurance
• Tuition Reimbursement program
• 4 hours of paid volunteer time off
• Zero waste to landfill company which provides personal on-site recycling drop-off
   

Job Overview

We are currently looking for a Digital Experience Strategist to join our  team in Holland, MI.

As a Digital Experience Strategist, you will:

Be a process-driven driver responsible for identifying customer needs, determining business objectives that a product or feature will fulfill, articulating what success looks like for a project, and rallying a team to turn that vision into a reality. You will support Haworth strategy and automation of cross-channel digital communication platforms by identifying opportunities for improving customer engagement, seeking additional digital communication channel opportunities by prioritizing messages and timing of digital customer touch points.  Adapts to business priorities and campaigns, based on customer behaviors, to send strategic messages via customer or persona-chosen platforms.  Provides direction and oversees Digital Experience team.  Responsible for effectively distributing digital content through websites, emails, and more.

Do you have these required qualifications?

• Bachelor’s or master’s degree in Marketing, Design, Business Administration or Similar
• Seven years experience in marketing
• Two years digital marketing experience, creating content for web and growing social audience
• Experience working with Content Management Systems (CMS) such as Sitefinity, Adobe Campaign, Google analytics, and other Adobe tools
• Current and continuing right to work in the United States without sponsorship
• Ability to work in Holland, MI without relocation assistance

Do you have these preferred qualifications?

• Experience as a process-driven driver responsible for identifying customer needs, determining business objectives that a product or feature will fulfill, articulating what success looks like for a project, and rallying a team to turn that vision into a reality.
• Supervisory/leadership experience

Ideally, you have also demonstrated the following:

• Ability to lead small team of individual contributors to execute and distribute digital content on weekly basis.
• Possesses editorial mindset that is curious to understand what audiences consume and how to optimize path from lead to converted customer.
• Ability to analyze previous projects and make recommendations as to predictive performance.
• Demonstrated basic Search Engine Optimization (SEO) understanding, content development, and distribution.
• Demonstrated project management skills and understanding with focus on delivery of results in form of engagement, leads, and sales.
• Ability to work under tight deadlines.
• PC, keyboard/mouse, and mobile device skills required.
• Ability to travel overnight away from corporate offices, including internationally, up to 15 percent of time.

Haworth Values

At Haworth, we have a strong set of values that guide our business and help us align with our customers.

We listen to our Customers. We rely on our Members. We honor Integrity. We embrace Continuous Learning. We lead with Design. We create Value. We work to make the World better.

Join the Haworth family. Apply for this job, or learn more about the many possibilities at Haworth, at https://Careers.Haworth.com.

EEO, ADA, AA Statement

As an EEO/AA employer, Haworth will not discriminate in its employment practices due to an applicant's race, color, sex, pregnancy, national origin, ancestry, citizenship, sexual orientation, gender identity or expression, protected genetic information, age, disability, marital status, veteran status, religion, height, weight, other protected group status, or any other basis protected by the laws where we employ people. 

Haworth's AAP programs are available for applicant review.  Requests can be made to your Recruiter to review during regular business hours.

This organization participates in E-Verify Employment Eligibility Verification.

If you have questions about any of the above policies, or if you require an ADA accommodation in the application process, please contact a member of our Human Resources team at careers@haworth.com or (616)-393-1600.

#LI-MR1